CREATOR COMMERCE FOR THE FRAGRANCE WORLD
A more authentic way to leverage influencer marketing
INFLUENCERS ARE THE NEW RETAIL
For younger shoppers, discovering products through the content creators they love is an alternative to an overwhelming scroll into the abyss on an e-commerce site or a lengthy trip to a brick and mortar retailer. These buyers want a discernible point of view – particularly when it comes to fragrance, which they can’t smell digitally.
PASSION
CREATORS
But they are also increasingly wary of influencer partnerships. This generation values authenticity above all and are gradually seeing through hollow collaborations, which damages their trust in both brands and the influencers pushing products they don’t genuinely like. They want to trust creators that truly live and breathe fragrance. That love and understand the scents they are promoting.
We are building the first fragrance focussed social commerce platform – a go-to destrination for fragrance-obsessed creators and forward thinking fragrance brands. Creators generate mobile-first content that is immediately searchable, shoppable and provides a seamless shopper experience to drive traffic, sales and increase brand awareness for brands of all sizes.
A TRANSPARENT MODEL
BRANDS
Partner with us at no cost and you will be added to our roster of fragrance brands. Our influencer community will be able to directly get in touch to request samples. If they like your product and decide to promote it in our storefront and on their socials, they will do so through an affiliate link that links directly to your e-commerce store. This drives traffic to your website without any efforts from you. Influencers receive a 10% commission for any sale made and we take a small transaction fee.
CREATORS
Our creator community is the beating heart of Fragheads. They all started out with a genuine passion for fragrance and built their following through an ability to authentically inspire shoppers through curated messaging. Our platform enables them to make more authentic recommendations based on the fragrances they really love (rather than being limited to those they manage to partner with) and receive a fair cut for any sale.
CONSUMERS
Buyers are presented with a seamless, curated shopping experience that offers unbiased insights from fragrance aficionados they trust to help them make the right purchase. Creators offer them detail to connect to the product without being able to smell it, from the scent profile, to the brand feel, to the philosophy behind it to who it suits. Ultimately, the platform is geared towards helping them make the right purchasing decision more easily.
REGISTER YOUR INTEREST
We are building a platform to harness creator-powered marketing to grow brands like never before. Register your interest now and we’ll be in touch!
• Influencers matchmaking
• Brand ambassadorships
• Video and social media campaigns
• Sampling and seeding initiatives
• Product launches
• Product trials and reviews
• Brand ambassadorships
• Video and social media campaigns
• Sampling and seeding initiatives
• Product launches
• Product trials and reviews
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Share ideas and create quality content with like-minded fragrance influencers